About My Branding Work
My background in the Fine Arts gives me a deep understanding of composition, color theory, and storytelling, which I apply to my branding designs. By incorporating my skills in illustration and visual narrative creation, I work to craft brand identities that are not only visually compelling, but also emotionally resonant, helping brands connect with customers on an even deeper level.
Vancouver Tea House
The Vancouver Tea House logo was created to attract a modern, sophisticated, yet inviting crowd. The simple shapes and simplicity lend to the elegance of the logo and brand. The use of brown and green calls back to traditional tea colors while further emphasizing the sophisticated brand.
PAAW Beer Company
Drawing from the timeless charm of vintage character design, PAAW BEER looks to attract the young, fun, nostalgic audience that PAAW Beer looks to sell to. The logo acts as more than just an advertisement symbol, as the cute characters create a memorable moment that leaves a lasting impression alongside the beer itself. Using a vibrant pallet of blues and yellow invokes the feeling of fun that the brand is looking to capture.
Freshbloom Wellness
The Freshbloom Wellness logo was designed to reflect growth, renewal, and a sense of natural harmony. The soft pink and vibrant green palette evokes feelings of freshness and vitality, tying into the brand's focus on wellness and self-care. The abstract floral symbol communicates blooming health and balance, while its clean, geometric lines add a modern and professional touch.